Casino is one of Martin Scorsese’s most violent movies, but it is never over the top. Instead, the movie shows the dangers of gambling and mob life in starkly realistic terms. The scenes that feature the torture of a man using a vice, the attempted murder of De Niro by car bomb, and Joe Pesci’s death by overdose are shocking because they could really happen.
Gambling is a highly emotional activity, and casinos take advantage of this. They use music, lights, and scents to make gamblers feel a certain way: happy, excited, or relaxed. They also serve a lot of alcohol, because it lowers inhibitions and clouds judgment.
Moreover, casinos typically accept only bets within an established limit, so a patron cannot win more than the house can afford to pay. This virtually guarantees a casino’s gross profit, so it can give big bettors extravagant inducements such as free spectacular entertainment, luxury transportation, and hotel rooms. They can even offer reduced-fare transportation and room accommodations for smaller bettors.
Aside from gaming, casinos are also great venues for events and group business. To capitalize on this potential, a casino should pursue event marketing strategies such as search ads from Cvent, which can boost exposure when planners are searching for hotels in the same area or sister markets. They can also seek partnerships with local wedding planners, convention companies, and travel agencies to promote themselves as a one-stop venue for all of their client’s needs.