There’s something about gambling that makes people cheat, steal or scam their way into winning a jackpot. It’s the reason casinos devote so much time, effort and money to security.
Casino is a crime drama starring Robert De Niro and Joe Pesci, who team up for the third time after Goodfellas and Raging Bull. In the aftermath of the success of those films, Universal decided to push the envelope a little further with a more lurid take on organized crime and its effect on the urban landscape.
Something about this approach resonated with audiences, who loved the film for its violent and profane criminality and its portrayal of a world that is both dark and fascinating. While the movie has never been a huge box office hit, it is regarded by many critics as one of the most important and influential movies in cinematic history.
As a result, it is a must-see for anyone interested in crime, violence and the effects of gambling on society.
Often, casino marketing is focused on the gaming floor and its amenities, but there are plenty of other ways to reach potential guests. For example, using beacons or other proximity marketing can help you promote your unique events and offerings to those who are in the area. Partnering with local restaurants, entertainers and event suppliers can help you reach new groups of guests. And offering games from reputable providers like NetEnt and Pragmatic Play can help you build brand reputation.